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The Legacy

A living emblem of
the American West

Cowboys and Natives, outlaws and free spirits, mule packers and artisans. At the heart of this lineage is Randy Priest, the legendary cowboy hat maker whose work drew people from across the world to the small town of Donnelly, Idaho.

Randy was not only a craftsman but an Idaho icon—awarded Idaho’s Governor’s Award in the Arts, he championed local sourcing across Idaho communities, Native tribes, and prison programs to bring authenticity to everything he created. His legacy was not just in the hats, but in the spirit of those who wore them.

Equally important are the matriarchs—our mothers and grandmothers—esoteric seamstresses, craftswomen, and visionaries who encouraged creativity and embodying the Priest spirit of artistry and untamed expression.

Priest Family Revival is a multigenerational creative enterprise blending heritage, craftsmanship, and contemporary Western design. With deep roots in Idaho and a shared vision for authentic storytelling, the family brings together decades of experience across fashion, retail, and film to build a brand with both soul and scalability. Together, the family represents a rare synthesis of business acumen and creative innovation—positioning Priest Family Revival to grow from an inspired Western lifestyle brand into a globally resonant label grounded in authenticity, story, and design.